Sunsilk with Experts Redefine Hair Care for Malaysian Women

Kuala Lumpur, 6 April 2010 – Everyone deserves beautiful hair. Sunsilk believes that the secret to beautiful hair should not be limited to salon visits, and has worked with internationally renowned hair experts to create world-class formulation for everyone who wants to maintain their shining crown of glory.

One of the world’s most enduring and biggest hair care brands, Sunsilk has for the first time in hair care industry, formed a long term collaboration with seven of the world’s leading hair experts to co-create specialised formulations for all hair types, each producing a unique solution for specific hair types.

“Hailing from the world’s fashion Meccas – London, Los Angeles, New York, Paris, Tokyo – Sunsilk is working with seven of the best hair experts in the world – chosen for their in-depth specialism, unique insight, and obsession for the best possible techniques,” said Ainul Yaqin, Home and Personal Care Director, Unilever (Malaysia) Holdings Sdn Bhd.
The experts who have co-created with Sunsilk in Malaysia are Yuko Yamashita, a Tokyo-based renowned hair beautician and lecturer; Thomas Taw, a London hair stylist whose client list includes world’s famous actors; Dr Francesca Fusco, a New York based dermatologist and scalp care expert; Teddy Charles, an influential hair stylist from Paris, LA-based Jamal Hammadi who is renowned for his charismatic work for international haute-couture.

“For the first time, Sunsilk is bringing to millions what was previously available only in elite salons. We share a common goal with these experts: to take world-class product expertise to every women around the world over, so they can have their very own “expert in a bottle” to create beautiful luscious hair at home,” added Yaqin.

Sunsilk shares the same passion and commitment to perfect hair that was clearly evident in each of the seven hair experts. Commenting on the collaboration, Thomas Taw, Co-Creator of Sunsilk Damaged Hair Reconstruction, said, “I put all of my energy and emotions into healthy-looking hair, rather than concealing it in a high maintenance carbuncle. For me, co-creation with Sunsilk is an extension of my passion for brilliantly healthy hair. The tips and techniques for achieving perfect hair should be available to everyone, not just the privileged few.”