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Yuko Hair Straightening was created in Japan in 1996 by Yuko Yamashita, a hair stylist,
salon owner, and entrepreneur who wanted to make people's lives easier when it came
to hair care. As a young Japanese stylist, Yuko met countless women who were unhappy
with their hair. The most common complaint was unruly hair that had to be constantly
styled every morning and the mere suggestion of rain would make it frizzy and uncontrollable.
Yuko wanted her customers including many celebrities to have healthy, smooth & manageable
hair without spending hours getting it that way. Yuko certainly knows what she's
talking about, especially since she's the co-creator of Sunsilk Smooth & Manageable
and the inspiration behind Yuko Hair Straightening system.
Expert Fact File : All you need to know
about Yuko Yamashita
Name
Yuko Yamashita
Expertise
Straight Hair
Location
Tokyo, Japan
Innovation
Yuko brand and the YUKO hair straightening system
Claim to Fame
Single-handedly revolutionized hair straightening
Hair Philosophy
To give all women access to beautifully straight, healthy hair
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