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Ouidad
Curly Hair expert

Ouidad (pronounced 'we-dad') is undeniably the 'Queen of Curls'. She was the first stylist in the USA to open a 'curls-only' salon. Combining scientific knowledge with her own understanding of curls, she is a trusted expert in fashion and beauty magazines such as Cosmopolitan and Shape. She has similarly appeared in a range of TV shows such as the Today Show and CNN. Ouidad started her career as a student styling hair for top designers, Broadway productions and advertising agencies in New York. Her cutting technique "Carving and Slicing" is now synonymous with her name in the industry. Ouidad has her own range which she actively helps to formulate; she even took classes in chemistry to create the perfect curl-friendly product. Her products contain proteins and vitamins to help define and manage curls.

 

Expert Fact File : All you need to know about Ouidad


Name
Ouidad

 

Expertise
Curls

 

Location
New York, USA

 

Press Highlights
Cosmopolitan, Lucky, Allure, Natural Health, New Woman

 

Innovation
She is famed for her trademark cutting technique "Carving and Slicing" and has her own premium line of curl care range dedicated to curly haired women.

 

Claim to Fame
She has written a book "Curl Talk" and opened two exclusive curl-only salons. She is today honoured with the titled 'Queen of Curls' and is regularly called on for TV interviews.

 

Hair Philosophy
To get all curly haired girls to embrace and respect their curls with the right products and know how

Video Vault
Blogs
How it all began...
Avoiding mistakes
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Ouidad quoted
I want every single curly-haired girl and woman in the world to embrace their curls and stop living in denial about their hair type. What I co-created with Sunsilk, will empower women to experience their own perfect curls; just waiting to be discovered. My hope is to encourage more girls to finally feel confident about their curls."

 

"To get the most out of our curls, there are three crucial things we girls need to get into our heads and our hair; moisturized curls allowing for healthy shine, minimizing frizz allowing for curl definition; and keeping a lid on volume allowing for long-lasting "curl control". Getting all this in one product is exactly what I'm working on with Sunsilk; it'll really be the elixir of life for curly hair."

 

"Curly hair has a body language of its own. It bounces, it speaks; it's alive!"

"There are so many misconceptions about curly hair. People believe that it's coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl-feed and nurture it with good products, such as the Defined Curls product range I co-created with Sunsilk"
 
Ouidad
Expert tip
Moisture gives hair movement; protein gives it strength and weve got the perfect balance in the Damage Reconstruction Products Ive co-created with Sunsilk."